Meta & Google Ads
Paid Ads, Engineered.Not guessed.
Video-first advertising on Meta and Google, built around research, tested against real data, and optimized until the numbers say yes.
The Ad System
How we turn attention
into booked appointments
A disciplined 8-step process across three phases — strategy, production, and growth — engineered to deliver steady improvement, not one-time results.
Step 01
Avatar + Offer Research
We map exactly who you're targeting, what they want, what they're worried about, and what they need to believe before they take action.
Step 02
Angle + Hook Planning
We develop multiple angles — pain, outcome, proof, objection, comparison — so you test what wins instead of guessing.
Step 03
Script Development
One script doesn't cut it. We build a creative stack of variations — each aimed at different viewers, objections, and attention spans.
Step 04
Pre-Production
Locations, equipment, talent, and crew — all planned in advance so shoot days stay efficient and focused.
Step 05
Production
Filming multiple angles, hook variations, and coverage so the editing bay has real range to work with.
Step 06
Post-Production
Editing, color correction, and sound design — then delivered in every format you need, with source files backed up for at least a year.
Step 07
Launch + Testing
We launch with multiple creative variations, audiences, and hooks running in parallel. The first 2-3 weeks are about learning fast — finding which combinations actually drive leads, then doubling down on what wins.
Step 08
Optimization + Reporting
Every week we review performance and adjust: pausing what's underperforming, scaling what's working, and refreshing creative before fatigue sets in. You get a clear report showing spend, leads, cost per lead, and what's changing next.
Recent Work
Real campaigns. Real numbers.
A few of the brands running our system right now — and what it's actually doing for them.
Mattress RX
$25,000+ in tracked revenue
Replaced their existing Google Ads spend with a video-first Meta strategy.
First 90 days
The Screen Door Guy
127 booked appointments
Their first paid campaign ever — built from research, launched in under three weeks.
Q2 2025 · 60 days
Take the Next Step
Not sure if we're the right fit?That's exactly what a first call is for.
No pitch deck. No pressure. Fifteen minutes to talk through your business, your goals, and whether our system actually makes sense for where you're headed. If it doesn't, we'll tell you.
Book a CallBased in Idaho. Working with growth-focused businesses across the Pacific Northwest.